Dirk Jonker

Dirk Jonker is the founder and managing director of the Workforce Reporting & People Analytics platform Crunchr (SaaS). For over 10 years, he advises companies to translate operating models into people strategies and generate competitive advantage, using predictive people analytics. He combines an unique background of actuarial sciences, five years of corporate restructuring experience, six sigma process optimization and data governance, to make People Analytics accessible and actionable. His areas of interest are workforce planning and top potential identification.


Dr. Mariëlle Sonnenberg

Mariëlle is responsible for the global HR Strategy & Analytics at Wolters Kluwer. She used to work as senior-manager at Accenture and assistant professor at Tilburg University and Tias Business School. She has been promoted in business administration and she regularly publishes about analytics, in scientific as well as practice-oriented journals.



Dr. Martin Edwards

Martin Edwards lives in London, but he is willing to come to the Netherlands for our conference! Martin is currently a reader in HRM and Organisational Psychology at  the King’s College London Business School. Martin’s academic interests include HR Analytics. Martin has published in numerous international journals and books in the area of HRM. Many of you will recognize his name from the book ’Predictive HR analytics’ in which he stresses the importance of HR analytics for organizations.



Tom Haak

Tom Haak is director of the HR Trend Institute, which he founded in 2014. The HR Trend Institute follows, detects and encourages trends in the people and organization domain and in related areas. Where possible, the institute also is a trend setter. Tom likes to write about HR trends and innovations. Before 2014, Tom gained extensive experience in HR management in multinational companies, such as ARCADIS, Aon, KPMG and Philips Electronics. Tom has a keen interest in innovative HR and how organizations can benefit from trend shifts.