About People Analytics Academy Conference

Born as an initiative of a former Human Resource student at Tilburg University (the Netherlands), PAAC aims to provide a platform for visitors (students, academics and professionals) interested in people analytics to share their knowledge and skills. Last year’s conference was hosted in February 2019 in the auditorium of the Cobbenhagen building at Tilburg University. Have a look at the photo’s and presentation slides of the day. 

The program of the day was all about the theme of this year’s conference “People Analytics: is the sky the limit?” to touch upon the trend in people analytics and the opportunities it can offer. However, critical comments have also be made: to what extent is people analytics ethically justifiable? And what are the obstacles a company might encounter when implementing people analytics? During the day, these topics were discussed in the keynote speeches, in the panel discussion and during the poster market. In the panel discussion, a couple of leading practitioners and academics were invited to share their view on the limited and unlimited aspects of people analytics. Visitors had the opportunity to ask questions and actively participate in the panel discussion.

After the plenary sessions, the conference was concluded with a poster market which provided the opportunity to network. At the poster market, companies were invited to “give a look behind the scenes” of their people analytics practices. What are they doing? What goes well? And what are potential barriers for the company when implementing people analytics? Academics (master students, PhD students and researchers) with a background in people analytics were given the opportunity to present their research and findings. In this way, the exchange of knowledge and experiences in people analytics was facilitated and a combination of the best of both worlds was created: practice and science.


Taking a longer-term perspective, technology becomes more and more important. The amount of data increases and employees with the skillset to link data to business initiatives, without losing perspective of the human side of things (social and emotional aspects), are highly valuable. Therefore, PAAC wants to increase awareness on the importance of the added value that People Analytics has in every day corporate life. We aspire to make people, but also entities, more enthusiastic about what the future of People Analytics holds for us and to consider this side of analytics as inevitable. Moreover, the conference is a platform for students, professionals and academics to connect with each other, and gain and share knowledge about People Analytics.


Six students being the successors of last year’s board members are in charge of making upcoming event an even greater success. Suzan van Kruijsdijk (president), Anne Roefs (secretary), Kim van Ruler (treasurer), Soukayna Maqdache (vice-president), Lian Beerens (PR) and Susan Broos (PR) were visitors at the first edition and are all determined that this conference should be continued, preferably even bigger than before.